A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Me (December 4, 2010, age 58).Â AreÂ you there, Marshall?
Two weeks ago I was in Toronto and stopped in to have a drink in the bar of the Sutton Place, on Bay Street, a few minuteâ€™s walk from Marshall McLuhanâ€™s old offices – the Coach House – at St. Michaelâ€™s College at the University of Toronto.
I did so because I knew McLuhan liked to have a drink at the Sutton Place, it was cold and I thought I might still pick up a memory of him, and my wife knowing this might be on my mind suggested it.Â The roof-top bar McLuhan liked at the Hotel is now closed, but one of the waiters, Frank, who has worked in the hotel for over 30 years said he remembered serving McLuhan.
What did he drink?Â After some time he recalled. St Jovain, a white Bourdeaux.
Not Scotch?Â No, white wine, St. Jovain.
And that was that. He could remember nothing else.
This I think is as good a place as any to leave McLuhan on this the 300th post in this blog, not with a breakthrough in media studies, but drinking white wine, looking out over the city he knew so well, for so long.Â Wondering, perhaps, whether this was as good as it got, and if so whether that wouldnâ€™t be all that bad â€¦
P.S.Â Â Â Thanks to all of you who read From Marshall and Me. Â And my thanks especially to the following people who in many different ways, small and large, helped to make series 1 a success: Â Debbie, Ramon, David, Julien, Michelle, Michael, Mitch, Tara, Jose, and Alex.
P.P.S. Â See next week for the start of the next series of posts of this blog that will look for McLuhan and take us intoMcLuhanâ€™s centennial.