A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Lessons in hot and cool

Marshall McLuhan (1970, age 59).  For your information some questions.

“Why are [lapel] buttons better than billboards?  Why is the story board at an Advertising Agency more involving than the finished ad?  Why are ads better than the features on TV and in magazines?”

Me (March, 2011, age 58).  Because they’re cool.

As usual McLuhan has his finger on something.  By better of course he doesn’t mean superior in all ways.  He means more involving.   For example:

Cordially, Marshall and Me

 

Reading:

Marshall McLuhan, Culture Is Our Business, 1970, p. 86.

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Michael Hinton Tuesday, March 1st, 2011
Permalink 1950s and 60s, Communication No Comments

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