A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (March 3, 1959, age 47).Â The electric age creates a demand for new teachers.
â€śAs we extend our educational operation by television and videotape we shall find that the teacher is no longer the source of data but of insight.â€ť
Me (February, 2011, age 58).Â With Google the demand for the new teachers increases.
What is needed, says Marshall, are â€śmore and more profound teachers.â€ťÂ That is â€śTwo or more teachers [in each class] in dialogue with each other.â€ť But are we still trying to do things the old way?
Cordially, Marshall and Me
Marshall McLuhan, â€śElectronic Revolution:Â Revolutionary Effects of New Media,â€ť address to American Association for Higher Education Conference, March 3, 1959, in Marshall McLuhan, Understanding Me: Lectures and Interviews, 2003, p. 10.