A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

It took TV to really make the telephone’s stimulus pay off.

Marshall McLuhan (1964, age 52). Of course …

“In the 1920s, the telephone spawned a good deal of dialogue humour that sold as gramophone records.  But radio and the talking pictures were not kind to the monologue, even when it was made by W.C. Fields or Will Rogers.  These hot media pushed aside the cooler forms that TV has now brought back to a larger scale.  The new race of nightclub entertainers (Newhart, Nichols and May) have a curious early-telephone flavor that is very welcome, indeed.”


Me (November, 2010, age 58). Is this where the internet has taken us?

Now we have a brand new race of entertainers turning the book into dialogue.  Very welcome, indeed.



Cordially, Marshall and Me



Marshall McLuhan, Understanding Media, 1964, p. 270.

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Michael Hinton Saturday, November 13th, 2010
Permalink 1950s and 60s, Communication, Technology, Vol. 1 No Comments

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