A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

It took a while, but the future is here.

Marshall McLuhan (1964, age 52).  A prophecy.

“Shortly it [film] will under TV pressure, go into its portable, accessible … phase.  Soon everyone will be able to have a small, inexpensive film projector that plays an 8-mm sound cartridge as if on a TV screen.”

Me (January, 2011, age 58).  And few will realize things have changed.

Except, of course, for artists.  And some of them will not be happy about the change.  For example, David Lynch:

Cordially, Marshall and Me

Reading:

Marshall McLuhan, Understanding Media, 1964, p. 291-92.

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Michael Hinton Tuesday, January 18th, 2011
Permalink 1950s and 60s, Business, Communication No Comments

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