A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Is advertising dead?

Marshall McLuhan (1964, age 52) Clearly …

“When all production and all consumption are brought into a preestablished harmony with all desire and all effort, then advertising will have liquidated itself by its own success.”

Me (June, 2011, age 58)  Seems like we’re stuck with ads

The realization of such a harmony seems unlikely under our present market-based economy.  The question then for all marketers is not whether advertising is dead but where it will live.

Cordially, Marshall and Me

Reading:

Forward through the Rearview Mirror:  Reflections On and By Marshall McLuhan, edited by Paul Benedetti and Nancy DeHart, 1996, p. 163.

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Michael Hinton Friday, June 24th, 2011
Permalink 1950s and 60s No Comments

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