A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

How TV works (on us)

Marshall McLuhan (1964, age 52).  Clothing and style.

“Clothing and style in the past decade have gone so tactile and sculptural that they present a sort of exaggerated evidence of the new qualities of the TV mosaic.  The TV extension of our nerves in hirsute pattern possesses the power to evoke a flood of related imagery in clothing, hairdo, walk, and gesture.”

Me (June, 2011, age 58).  In the sixties everything was changing.

Why?  People asked.  What was going on?  McLuhan had answers.  TV explained it all.  His fans raved.  His critics were stupefied.

Cordially, Marshall and Me

Reading:

Marshall McLuhan, Understanding Media, 1964, p. 328.

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Michael Hinton Saturday, June 11th, 2011
Permalink 1950s and 60s, Culture No Comments

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