A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

How to laugh at ads.

Marshall McLuhan (1964, age 52).  The Will Rogers effect.      

“Will Rogers discovered years ago that any newspaper read aloud from a theater stage is hilarious.  The same is true today of ads.  Any ad put into a new setting is funny.  This is a way of saying that any ad consciously attended to is comical.”

Me (June, 2011, age 58).  In other words …

If you’re going to study ads you can’t afford to pay too much attention to them.  As an exercise try not to pay too much attention to this ad:

Cordially, Marshall and Me

 

Reading: 

Marshall McLuhan, Understanding Media, 1964, p. 228.

Tags: ,

Michael Hinton Thursday, June 16th, 2011
Permalink 1950s and 60s, Communication No Comments

Leave a Reply