A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Marshall McLuhan (1964, age 52). Of course, itâ€™s obviousÂ â€¦
â€śThe continuous pressure is to create ads more and more in the image of audience motives and desires.Â The product matters less as the audience participation increases.Â An extreme example is the corsetÂ series that protests that â€śit is not the corset that you feel.â€ťÂ The need is to make the ad include the audience experience.â€ť
Me (October, 2010, age 58).Â Yes or no?
I hesitate to show these examples of the product and audience response as one.Â But in the interests of exploring the continuing value of McLuhanâ€™s thinking, here goes:
Cordially, Marshall and Me
Marshall McLuhan, Understanding Media, 1964, p. 226.