A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

How the ads made the product disappear

Marshall McLuhan (1964, age 52). Of course, it’s obvious  …

“The continuous pressure is to create ads more and more in the image of audience motives and desires.  The product matters less as the audience participation increases.  An extreme example is the corset  series that protests that “it is not the corset that you feel.”  The need is to make the ad include the audience experience.”

Me (October, 2010, age 58).  Yes or no?

I hesitate to show these examples of the product and audience response as one.  But in the interests of exploring the continuing value of McLuhan’s thinking, here goes:

Cordially, Marshall and Me

Reading

Marshall McLuhan, Understanding Media, 1964, p. 226.

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Michael Hinton Thursday, October 14th, 2010
Permalink 1950s and 60s, Business, Communication, Vol. 1 No Comments

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