“I find media analysis very much more exciting now [than literary work] because it affects so many more people. One measure of the importance of anything is: Who is affected by it? In our time, we have devised ways of making the most trivial event affect everybody.”
The proof can be summarized in a single word: Vancouver.
Cordially, Marshall and Me
McLuhan: Hot & Cool, edited by Gerald Emanuel Stearn, New York, 1967, p. 261
Tags: Social media