A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

How do you sling your slang?

Marshall McLuhan (November 2010, age 99). Down memory lane with Marshall and Corinne …

Corinne do you remember this?  ‘Slang offers an immediate index to changing perception.’”

“It certainly sounds like you, Marshall.”

“Of course it sounds like me, I said it.  And you typed it up and that’s how it got into Understanding Media. ”

“Did I?”

“Of course you did, behind every great man in the university is the sound of his wife’s typing.  The fascinating thing is that slang continues to be an immediate index to changing perception.”

Just listen to the internet kids talking.  Here’s a typical snippet:

  • He’s really, really, mad.
  • I’m like, ‘Hey, why are you like that?’
  • And he’s like, ‘whatever.’”

“What are they saying, Marshall?”

“Hard to say, there is an unmistakable 80s patina to it, but that doesn’t matter, focus on the medium, the words.  That’s the real message.   No one says saying or said anymore.  The verb to say is gone, replaced by like.  Conversation is getting cooler and cooler.  More and more involved and involving.  The internet has taken on the job TV was doing to us in the 60s and stepped it up several notches.  Visual man is waving good bye to his progeny.”

Me (November, 2010, age 58).  Here’s some more talk to think about:

Cordially, Marshall and Me


Marshall McLuhan, Understanding Media, 1964, p. vi.

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Michael Hinton Tuesday, November 16th, 2010
Permalink Communication, Culture, Technology, Uncategorized, Vol. 1 No Comments

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