A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Here comes the sun.

Marshall McLuhan (Summer 1958, age 46/47). California here we are

Hugh Kenner persuaded me to take over teaching his courses at the University of California at Santa Barbara this summer.   So we packed up the old Dodge station wagon, piled the kids in the back and Corinne drove us out to the coast.  The sand, sea, and sky has warmed every part of me.  I’d trade Toronto for this any day if I didn’t have to work for Kenner.  Tonight it’s Joe’s Café on State Street. Is there any place you can get a better martini?

Me (July, 2010, age 57). Enjoy  …

On this hot summer’s day let’s join McLuhan in California.  For the full effect please turn your speakers OFF!  For added effect pour yourself a martini. 

Is there anything that won’t keep for another day?

Cordially, Marshall and Me

Reading for this post

Philip Marchand.  Marshall McLuhan: The Medium and the Messenger, 1989, p. 144-45.


Michael Hinton Saturday, July 10th, 2010
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