A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Marshall McLuhan (Summer 1958, age 46/47). California here we are
Hugh Kenner persuaded me to take over teaching his courses at the University of California at Santa Barbara this summer.Â Â So we packed up the old Dodge station wagon, piled the kids in the back and Corinne drove us out to the coast.Â The sand, sea, and sky has warmed every part of me.Â Iâ€™d trade Toronto for this any day if I didnâ€™t have to work for Kenner.Â Tonight itâ€™s Joe’s CafÃ© on State Street. Is there any place you can get a better martini?
Me (July, 2010, age 57). Enjoy Â â€¦
On this hot summerâ€™s day letâ€™s join McLuhan in California.Â For the full effect please turn your speakers OFF!Â For added effect pour yourself a martini.Â
Is there anything that wonâ€™t keep for another day?
Cordially, Marshall and Me
Reading for this post
Philip Marchand.Â Marshall McLuhan: The Medium and the Messenger, 1989, p. 144-45.