A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Marshall McLuhan (April, 1965, age 53).Â War on TV.
I was telling Tom Easterbrook just the other day The Vietnam War cannot be won on TV.Â It could be won on radio, but not on TV.Â TV is too involving.Â One other thing, which I think is â€śverraâ€ť interesting.Â Have you noticed that the media can only follow one war at a time?
Me (February, 2010, age 57). Â What if heâ€™s right?
Marshall McLuhanâ€™s observation that the media can only follow one war at a time, suggests a prediction about the three week-old now disaster in Haiti. Sooner or later, the will media move on to some other bad news story to sell their good news (the advertisements).Â Somalia, New Orleans, Bangladesh where are they on the 6 oâ€™clock news?Â Can Haiti, no matter how deserving of our attention remain long in the electronic eye once another story pops up.Â At least Tiger is getting a break.Â However, the hurricane season is fast approaching.Â Haitiâ€™s only chance is to suffer new disaster.
Is there a difference between radio coverage of the story and TV coverage?Â If so, what is it? Does TV coverage, while it lasts, increase the likelihood that something will be done to rescue Haiti?
Cordially, Marshall and Me
Reading for this post
Marshall McLuhan and Quentin Fiore.Â War and Peace in the Global Village, 1968.