A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Gold for the student of media.

Marshall McLuhan (1964, age 52). “Now this is gold!”

“What is, Marshall?”

“Why simple facts like these.  Did you know that there are no telephone books in Moscow and no central switchboard for any government department?”

“No Marshall.  I didn’t.  Is it important?”

“Vital, I’d say.  You can keep your theories.  I’d read a hundred books to turn up two facts like these.”

Me (November, 2010, age 58).  These are the kind of facts that niggle away at you.

Are they true?  What do they mean? Do they matter?

One thing though they seem to describe the type of world large corporations are moving toward today.  A place without a telephone book.  A place where you phone and effectively no one is there to pick up and direct your call.  A place of one way communication.  Have you tried calling someone in one of the big banks lately?

This is a long clip, but you’ll get the message fairly quickly.

http://www.youtube.com/watch?v=X5Sm7jLNtmU&feature=related

Cordially, Marshall and Me

 

Reading

Marshall McLuhan, Understanding Media, 1964, pp. 214.

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Michael Hinton Friday, November 19th, 2010
Permalink 1950s and 60s, Business, Communication, Vol. 1 No Comments

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