A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Does this make you laugh?

Marshall McLuhan (1964, age 52).  Of course, it’s obvious that …

“Will Rogers discovered years ago that any newspaper read aloud from a theatre stage is hilarious.  The same is true today of ads.  Any ad put into a new setting is funny.  This is a way of saying that any ad consciously attended to is comical.”

Me (October, 2010, age 58).  Yes or no?.

Today the modern day Wills Rogers – Stephen Colbert (The Colbert Report), Jon Stewart (The Daily Show) and Rick Mercer (The Rick Mercer Show) – have rediscovered the humour in the news.  But that is to digress.  The question is whether McLuhan is right about the humour of ads placed in a new setting.  Here for your conscious attention in the new setting of this blog is a classic Kodak ad from the 1960s.  Are you laughing yet?

Cordially, Marshall and Me

P.S.  Me – He did say any ad.

Reading

Marshall McLuhan, Understanding Media, 1964, p. 228.

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Michael Hinton Tuesday, October 12th, 2010
Permalink 1950s and 60s, Business, Communication, Vol. 1 No Comments

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