A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Do media merely serve human ends (like chairs!)

Marshall McLuhan (1969, age 58).  It would seem so.

“Until now, all media have been given the flat earth approach – that is, to common sense, the earth is flat.  To private, unaided perception, it must always seem flat.  Media of all kinds [people naturally think] exert no effect on ordinary perception.  They merely serve human ends (like chairs!) and convey data, etc.”

Me (March, 2011, age 58).  Taking a round earth approach to media.

McLuhan said that the flat earth approach to media was the one sensible people take.  He believed that the media hypnotize you into thinking that they aren’t doing anything else.  That they are protected in their operation by a cloak of invisibility.  Cars take you places, ads try to sell you stuff, Google gives you access to information, surely, they don’t change the way you think.  Or do they?

Cordially, Marshall and Me

Reading:

Marshall McLuhan, Counter-Blast, 1969, p. 22.

Tags: ,

Michael Hinton Saturday, April 9th, 2011
Permalink 1950s and 60s, Culture, Technology, Uncategorized No Comments

Leave a Reply