A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (1970, age 59).Â Â It would beÂ more comfortable.Â Â Â Â Â Â
â€śAt the beginning of his very flattering essay on myself in The Pump House Gang â€¦ Tom Wolfe has a drawing of me which at once suggests another title for his essay (â€śWhat if heâ€™s right?â€ť), namely, â€śIâ€™d Rather be Wrong.â€ť Â
Â Me (June, 2011, age 58).Â The important thing is to understandÂ
â€śI am resolutely opposed to all innovation, all change,â€ť he said in an interview on the CBC in 1966.Â â€śBut,â€ť he went on to say, â€śI am determined to understand whatâ€™s happening because I donâ€™t choose to sit and let the juggernaut roll over me.â€ť What about you?Â Do you ever wonder that in your race to keep up with whatâ€™s new in the world you are actually being run over?Â Try turning the gadget invasion off for a while and see what happens.Â The world will still be there when you get back and maybe you will too.Â There are worse things â€¦ Â Â Â
Cordially, Marshall and Me
Marshall McLuhan, Culture Is Our Business, 1970, p. 212.