A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Death of the hard-sell

Marshall McLuhan (1964, age 52).  The new cool TV world!      

“Since the advent of TV, the exploitation of the unconscious by the advertiser has hit a snag.  TV experience favors much more consciousness concerning the unconscious than do hard-sell forms of presentation in the press, the magazine, movie, or radio.  The sensory tolerance of the audience has changed, and so have the methods of appeal by the advertisers.  In the new cool TV world, the old hot-world of hard-selling, earnest-talking salesmen has all the antique charm of the songs and togs of the 1920s.”

Me (June, 2011, age 58).  Working against and with the medium.

An ad from the old hot world:

And the new cool world:

Cordially, Marshall and Me

 

Reading: 

Marshall McLuhan, Understanding Media, 1964, p. 228.

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Michael Hinton Wednesday, June 15th, 2011
Permalink 1950s and 60s, Communication No Comments

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