A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Changing the world.


Marshall McLuhan (1966, age 55).  In conversation with Timothy Leary.

Dr Leary …”

“Tim, man, call me Tim.”

“Well, Tim, it’s delightful conversing with you over lunch.  You were saying that LSD is a therapeutic wonder drug and a miraculous spiritual step-up remedy, working much in the same way I imagine as do the writings of James Joyce.”

“ James Joyce, unbelievable, Marshall, you may be the only person on the planet that doesn’t need LSD.  But I’ve got to tell you, one hit of LSD has taught me more about how my brain works than I learned from 15 years of clinical psych. research.  What I want to do now is spread the good word.”

“I hear you, Tim, and of course to do that you’re going to need to employ the most current techniques of advertising science.  In short, you need a slogan.”

“ You mean like LSMFT – Lucky Strike makes fine tobacco?”

“Exactly.  Here’s a jingle that comes to mind:

Lysurgic Acid hits the spot

40 billion neurons that’s a lot! “

Me (September, 2010, age 58).  Later, much later …

While taking a shower, a slogan popped into the mind of Dr. Timothy Leary.  You guessed it:

Turn on. Tune in. Drop out.”  And the rest, as they say, is history.


Cordially, Marshall and Me


“Timothy Leary,” Wikipedia.

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Michael Hinton Saturday, September 11th, 2010
Permalink 1950s and 60s, Communication, Vol. 1 No Comments

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