A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Marshall McLuhan (1966, age 55).Â In conversation with Timothy Leary.
â€śDr Leary â€¦â€ť
â€śTim, man, call me Tim.â€ť
â€śWell, Tim, itâ€™s delightful conversing with you over lunch.Â You were saying that LSD is a therapeutic wonder drug and a miraculous spiritual step-up remedy, working much in the same way I imagine as do the writings of James Joyce.â€ť
â€ś James Joyce, unbelievable, Marshall, you may be the only person on the planet that doesnâ€™t need LSD.Â But Iâ€™ve got to tell you, one hit of LSD has taught me more about how my brain works than I learned from 15 years of clinical psych. research.Â What I want to do now is spread the good word.â€ť
â€śI hear you, Tim, and of course to do that youâ€™re going to need to employ the most current techniques of advertising science.Â In short, you need a slogan.â€ť
â€ś You mean like LSMFT â€“ Lucky Strike makes fine tobacco?â€ť
â€śExactly.Â Hereâ€™s a jingle that comes to mind:
Lysurgic Acid hits the spot
40 billion neurons thatâ€™s a lot! â€ś
Me (September, 2010, age 58).Â Later, much later â€¦
While taking a shower, a slogan popped into the mind of Dr. Timothy Leary.Â You guessed it:http://www.youtube.com/watch?v=fErEDnGMO44
Cordially, Marshall and Me
â€śTimothy Leary,â€ť Wikipedia.