A tribute to and a lament for Marshall McLuhan.¬† Five days a week, Tuesday through Saturday,¬†I present one of McLuhan‚Äôs observations and talk about its relevance today.¬† 300 ideas. 300 days.¬† 300 posts.
Marshall McLuhan (March 1, 1966, age 54).¬†¬† All can be well.
I do not know how people can say I am a cheerleader for the new electric media.¬† Here‚Äôs a line from Harold Rosenberg‚Äôs 1965 New Yorker article on me: ‚ÄúUnderstanding Media is McLuhan‚Äôs good-bye to Gutenberg and to Renaissance, ‚Äėtypographic‚Äô man; that is to the self-centered individual.‚ÄĚ
Well, it may be, but my hope is that it is not.¬† I am, myself, after all, a typographic man.¬† What I have often said I will say again.¬† Our culture and values, which were nurtured and developed by print, need not disappear as a result of the rise of the new electric media.¬† By studying these new media we can ensure that we survive them.¬† But study them we must for if we play the role of helpless bystander we will surely go the way of the Dodo.
Me (March 2010, age 57).¬† An experiment
A month ago, the Hinton household said good bye to TV.¬† In other words we are now studying the effects of TV on us.¬† How is it going?¬† The first effect is that we have returned to the dinner table to eat dinner.¬† The second is that TV has reappeared in our lives as the contents of other, newer media such as the internet (PBS.com, CBS.com, CTV.com, Global.com, etc.) and DVD.¬† ¬†And as McLuhan said the new media (DVD and internet download) does make the old media (TV) look like classic fare.¬† At any rate, ‚ÄúNurse Jackie‚ÄĚ on DVD does not feel like TV.¬† It feels more like film.¬† Or rather filmish.
Do you know anyone who has said good bye to TV or other media?¬† What has been the effect?
Cordially, Marshall and Me
Reading for this post
Letters of Marshall McLuhan, 1987, p. 334
1950s and 60s, Communication, Culture, Technology, Vol. 1 No Comments