A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Business talks!

Marshall McLuhan (1969, age 58).  Talking is a labour-saving technology!

“The executive who has many decisions to make must resort to the speedy oral conference with specially briefed experts.  The sheer quantity of information entering into such frequent decisions could not possibly be presented in linear, written form.”

Me (April, 2011, age 58).  Hence, the popularity of the single page report!

The purpose of the single page is not to record everything that needs to be said.  It is to remind the reader of everything that needs to be said later and in greater detail.  And as this clip suggests not all that is said needs to be recorded.

Cordially, Marshall and Me

Reading:

Marshall McLuhan, Counterblast, 1969, p. 72.

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Michael Hinton Tuesday, April 19th, 2011
Permalink 1950s and 60s, Business, Communication, Management, Uncategorized No Comments

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