A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Marshall (December 1947, age 35).Â Â Art is necessary
If you havenâ€™t developed sensibility in contemporary art – where everything hits you all at once from all directions – you canâ€™t understand the minds of the middle ages and you canâ€™t understand your teenagerâ€™s minds.Â Artists live, medieval men lived, your TV kid lives in acoustic space.
Me (September 2009, age 57).Â Â Surround yourself with art Â
More than half of the people in the world today live in acoustic space.Â If youâ€™re running a business and youâ€™re over 50 you need to surround yourself with contemporary art to develop the sensibility you need to understand the people who work for you.
If youâ€™re younger, you probably need to build up a visual perspective, to understand the people you work for.Â How?Â Listen to radio (NPR, CBC, BBC) as McLuhan recognized so long ago, itâ€™s a visual medium.Â
Do you do anything to develop a visual perspective?
Cordially, Marshall and Me
P.S.Â See you here tomorrowÂ Â Â Â Â Â Â
READING FOR THIS POST
The Letters of Marshall McLuhan.Â Selected and edited by Matie Molinaro, Corinne McLuhan, and Wiliam Toye. Toronto: Oxford University Press, 1987, p. 190
Sorry, Out of Gas:Â Architectureâ€™s Response to the 1973 Oil Crisis.Â Edited by Giovanna Borasi and Mirko Zardini. Montreal: Canadian centre for Architecture, n.d.
1930s and 40s, Business, Communication, Culture, Vol. 1 No Comments