A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Art is necessary

Marshall (December 1947, age 35).  Art is necessary

If you haven’t developed sensibility in contemporary art – where everything hits you all at once from all directions – you can’t understand the minds of the middle ages and you can’t understand your teenager’s minds.  Artists live, medieval men lived, your TV kid lives in acoustic space.

Me (September 2009, age 57).   Surround yourself with art  

More than half of the people in the world today live in acoustic space.  If you’re running a business and you’re over 50 you need to surround yourself with contemporary art to develop the sensibility you need to understand the people who work for you.

If you’re younger, you probably need to build up a visual perspective, to understand the people you work for.  How?  Listen to radio (NPR, CBC, BBC) as McLuhan recognized so long ago, it’s a visual medium. 

Do you do anything to develop a visual perspective?

Cordially, Marshall and Me

P.S.  See you here tomorrow       

The Letters of Marshall McLuhan.  Selected and edited by Matie Molinaro, Corinne McLuhan, and Wiliam Toye. Toronto: Oxford University Press, 1987, p. 190

Sorry, Out of Gas:  Architecture’s Response to the 1973 Oil Crisis.  Edited by Giovanna Borasi and Mirko Zardini. Montreal: Canadian centre for Architecture, n.d.

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Michael Hinton Wednesday, September 30th, 2009
Permalink 1930s and 40s, Business, Communication, Culture, Vol. 1 No Comments

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