A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Are you being brainwashed by ads?

Marshall McLuhan (1964, age 52).  That’s science for you.

“Ads seem to work on the very advanced principle that a small pellet or pattern in a noisy, redundant barrage of repetition will gradually assert itself.  Ads push the principle of noise all the way to the plateau of persuasion.  They are quite in accord with the procedures of brainwashing.”

Me (October, 2010, age 58).  Yes or no?

Here for your consideration is a classic Dr. Pepper ad from the 1960s.  A constant barrage of noise if I’ve ever heard one.  The formula for success being – repeat 20 times an evening before bedtime.  Do so until you can order a Dr. Pepper without thinking about it.  Charge!

 

Cordially, Marshall and Me

 

Reading

Marshall McLuhan, Understanding Media, 1964, p. 227.

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Michael Hinton Friday, October 8th, 2010
Permalink 1950s and 60s, Business, Vol. 1 No Comments

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