A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Apocalypse now?

Marshall McLuhan (July 24, 1974, age 63).  Good-bye identity!    

“Electric speeds of information literally create the mass man and obliterate the private man.  … Is it too late to point to our universal victimization by media in which private identity has been abolished?” 

Me (April, 2011, age 58).  With what result?

Electric media separate us from our bodies.  As, for example, when you make a cell phone call.  You stay put your mind hurtles elsewhere to meet with others in electric space.  All media separate you from the physical you.  The result, electrically, McLuhan came increasingly to believe, is a witches brew of dark discarnate effects.  As we lose our physical identities we become unable to separate fantasy from reality, resort unthinkingly to violence, and are watched and monitored relentlessly by electronic eyes at home and abroad.  Is there any escape?  Depending on the day Marshall’s answer was either yes or no. 

Cordially, Marshall and Me


Marshall McLuhan, Letters of Marshall McLuhan, 1987, p. 503.

Philip Marchand, Marshall McLuhan:  The Medium and the Messenger, 1989, pp. 249-50

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Michael Hinton Friday, April 29th, 2011
Permalink 1970s and 80s, Communication, Culture, Technology No Comments

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