A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

All has changed since TV.

Marshall McLuhan (1970, age 59).  We are pre-Gutenberg.      

“We are tribal again.”

Me (May, 2011, age 58).  And now what? 

We continue to be constantly changed.  Shaped and reshaped by the internet, google, electronic books, Wikipedia, twitter, and a hundred other gadgets.  And as in McLuhan’s day it all seems so ordinary as if nothing particularly important is happening.  Unless, of course, you understood that the medium is the message.


Cordially, Marshall and Me


Marshall McLuhan, Culture Is Our Business, 1970, p. 124.

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Michael Hinton Thursday, May 26th, 2011
Permalink 1950s and 60s 1 Comment

1 Comment to All has changed since TV.

  • Michelle says:

    This is my favourite post so far, Michael. I’m going to send the link to the naysayer who disparaged me for making a link between social media and Gutenberg. O happy day! 😉

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