A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Alcohol’s history!

Marshall McLuhan (1970, age 59).  Tribal man can’t take it.      

“Tribal societies cannot tolerate alcohol.  The literate man needs stimulants to pull himself together, privately or socially.  His visual culture fragments and isolates him.  The tribal man is so integral, and so involved socially, that alcohol sends him berserk.  Women are in somewhat the same position.  Being more integral, they need no stimulants, except a man.”

Me (June, 2011, age 58).  The nutty Professor McLuhan

Everyone who reads McLuhan will run across passages of pure lunacy, such as this one.  Fortunately, the times McLuhan stays on the rails compensates for the times he goes off them.   Those who read McLuhan must be willing to put up with the occasional appearance of the nutty professor.

Cordially, Marshall and Me

Reading: 

Marshall McLuhan, Culture Is Our Business, 1970, p. 240.

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Michael Hinton Tuesday, June 7th, 2011
Permalink 1950s and 60s, Culture No Comments

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