A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Ads are naturally dramatic.

Marshall McLuhan (1964, age 52).  Isn’t it obvious?      

“Since highly skilled and perceptive teams of talent cooperate in the making of an ad for any established line of goods whatever , it is obvious that any acceptable ad is a vigorous dramatization of communal experience.”

Me (June, 2011, age 58).  Or, at least …

Lively musical theater:

Cordially, Marshall and Me

Reading: 

Marshall McLuhan, Understanding Media, 1964, p. 228.

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Michael Hinton Friday, June 17th, 2011
Permalink 1950s and 60s 1 Comment

1 Comment to Ads are naturally dramatic.

  • natinja says:

    “Poetry and advertising have much in common. To begin with, they both make extensive use of rhymes and rhythms. They both use words chosen for their affective and connotative values rather than their denotative content.” — Hayakawa, “Language in Thought and Action”, p. 238, 1978, first published in 1949.

    There is undoubtedly a connection between General Semantics and MMcL’s own work, first in his PhD thesis and later in several issues of Explorations. Moreover his essay on the Laws of Media was published in 1977 in ETC, the journal of General Semantics, for which Neil Postman was the editor, who, thought often referred to as a student of MMcL, is probably closer in spirit to the latter. There is plenty of interesting complementing ideas to be found from general semanticists.

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