A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Me (November, 2010, age 58). What can you learn from a clichĂ©?
The clichĂ©, a picture is worth a thousand words, is the idea that Marshall McLuhan starts out with but he takes it to a new place.Â His take is that because a picture is worth a thousand words films (films are also known as pictures) must provide their audiences with at least a thousand words of detailed information in every scene.Â Clothing and props in historical dramas, for example, must be exactly right in every detail.Â On the stage or on TV â€“ in sharp contrast – one can get away with far less detail.Â From TV, a case in point [and a little humour]:http://www.youtube.com/watch?v=5k0DinFR5rw
Of course McLuhan would be a lot easier to read if he stuck to plain and simple expressions of his ideas but then if he did he probably wouldnâ€™t have come up with the ideas that he did.
Marshall McLuhan (1964, age 52).Â Here is the way to say a picture is worth a thousand words â€¦
â€śIn terms of other media such as the printed page, film has the power to store and convey a great deal of information.Â In an instant it presents a landscape with figures that require several pages of prose to describe.â€ť
Cordially, Marshall and Me
Marshall McLuhan, Understanding Media, 1964, p. 288.